Lightning Fibre pricing pitches it favourably head to head with its mainstream full fibre competitors

Lightning Fibre pricing pitches it favourably head to head with its mainstream full fibre competitors

Full Fibre Alternative Network (AltNet) operator Lightning Fibre has introduced new prices for 2025. The entry level package has been doubled from 150Mbps (symmetric) to 300Mbps (symmetric) for £28 to pitch the company head to head with its mainstream competitors (Sky, TalkTalk and EE), who are charging £28 for a 150Mbps package. This means that Lightning Fibre is 'twice as fast' as the competitors for the same monthly fee! https://www.lightningfibre.co.uk/verify

Furthermore, a price match is in place for any valid full fibre broadband offer (new customers only), which means the local AltNet “won’t be beaten on price by any operator”. 

The company has also decided against introducing annual, mid contract price rises, unlike the majority of its competitors who increase prices each April. 

Rob Reaks, chief commercial officer at Lightning Fibre commented, “We do review things from time to time, but it's clear that annual mid term price rises are very unpopular with consumers, and often cited as a reason why people switch from a mainstream ISP to us. In a Lightning Fibre survey, 59.8% said that annual price rises are ‘unfair’. So, we’re sticking to the fair, transparent pricing we’ve used since our launch in 2018.”

Lightning Fibre turns six in January, having launched in Eastbourne in 2018. The company marks the occasion each year with a donation to St Wilfrid’s Hospice to ‘pay for a day for nursing care’ at the Eastbourne hospice. 

In a survey of customers, 86% said the prices were ‘about right’. The company has recently reduced its 2Gbps package from £99 per month to £59 per month (£100 one off set up fee applies).

Lightning Fibre continues to focus on outstanding customer service, answering calls seven days a week including bank and public holidays (except Christmas Day) from 8am-8pm. A retail unit was opened in Eastbourne in 2024, and the company expanded to Brighton and Hove, and Worthing with a wholesale agreement with CityFibre in September 2024. 

The firm won the prestigious ISPA Awards ‘Best Consumer ISP’ (with fewer than 100k customers) for a second consecutive year in November 2024.