Lightning Fibre Television Ads return to your screens

After a successful television advertising campaign in 2023, Lightning Fibre's 'Full Fibre Rocks' TV ad returns to the small screen from 1st November. The ad, created by local production company Smokescreen Visuals, stars actors Dan Dewhirst and Alex Ranahan. Dan has starred in the Netflix series 'The Dark Crystal: Age of Resistance, and Alex is the founder of Virtual Event Entertainment, an award-winning business dedicated to bringing people together virtually across the world.

Media partners Adsmart from Sky and Meerkat Works have created a targeted campaign across Sky TV, ITV and a range of other channels, including Video on Demand (VOD). VOD is a media distribution system that allows users to access videos, television shows and films digitally on request. In 2023, the average UK viewer spent almost two hours per day watching live TV, while 38 minutes was spent on VOD (Source: Statista).

The campaign runs concurrently with radio advertising across Global, Bauer, More and Gaydio. #FullFibreRocks

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